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Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. The folks behind these changes can print all the money they wishand have been able to do so since 1913. Why wouldnt you show more people that look like the ones consuming your products? And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. Oh and PS: I hadnt noticed how they portray the white men (Im not a white man but some have said theyre the burglars in home alarm ads) but I Have noticed that all the big dopes who dont have the right insurance or are so stupid as to shop at the wrong stores and buy the wrong products are White! They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. Those ranchers usually drive large pickups. . I never believed one could make chicken salad out of chicken poop, but obviously those individuals making TV commercials believe it can be done. But unfortunately, Big Tech doesnt want us to. Going by the commercials, one would think that Hispanic and Asian people make up a far smaller percentage of the population than black people, when in fact their number is double. Which we all know is no where close to being true! Theyre the ones producing the work. I get it, friend. 25% Jewish? https://en.wikipedia.org/wiki/Man Id love nothing more than schooling all those like him. as racists. Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. What are some examples of forced diversity? - Quora . In regards to the number of black male/white female couples in commercials I would only add: What message does that send to black women? Where are the Hispanics? Firms can address these issues as the economy . And we have not noticed it and allowed it to happen!! Be careful when reading that research study. Not cancel culture. Photos courtesy of the individual members. In the meantime, theyre all probably laughing themselves silly watching race-obsessed white people trip all over themselves to make commercials that make white people feel less guilty about being white. White men. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Where are the Asians? Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. why is this? Dove soap is perhaps the most prominent example, but there are others. Its nice to see that others also notice and disapprove. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. Spot on Dave as a former MarComm professional I feel as you do. And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. Yes it is the Democrats doing this because all white people are racist. Not true. Its all getting lame and predictable. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. A Diversity Report for the Advertising/Marketing Industry (2021) November 16, 2021. Ill try it some night when I want to get rip-roaring drunk! Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. As for myself, they are missing their mark because I dont watch the commercials anymore I see nothing recognizable in them. Multiracial scenes now common in TV ads But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). r/TooAfraidToAsk - Has anyone noticed that newer commercials almost Its been part of this country for 200 years even Lincoln first proposed sending blacks back across the water but decided not to because it was going to be too expensive. As a 73 year old white male. Since the companys announcement, I now use the Qwant or Brave search engines instead. Black female doctors, dentists, insurance agents. This is far from reality. If inclusion is part of your culture and mission, it will show in your campaigns and wont feel like a marketing tactic or gimmick. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. I have noticed this myself the last year and is more prevalent the last 6 mos. We know the key is authenticity. I guess if you can have fake news why not fake commercials. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. 99% of commercials and print ads for gyms, boxing clubs, basically any physical activity shows women. As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. Im glad you posted this. Read about them. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. You raise a good point about female representation, Stephan. You are far from alone, Bob. Over the past few months, its been out of control. The other 9% are asian and hispanic interracial marriages. Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. Also almost never see Asians either. Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. Geez. Its called brainwashing. Thats another funny trope. The problem as I see it is that black people are the most racist people there is. If so, then by golly, you should care. Do you have kids, Anonymous? How dare you come after my little children like that? They arent awake. Yes, the erasure of strong male role models from American culture is absolutely intentional. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. Sure, theres probably a small percentage of black and brown folks who live that way, but it seems a cheat, disingenuous and just plain lazy. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. Others wield it as a club. I feel advertising should be proportionate with the population. They have the executives believing unless you show 70%+ minorities you are racist. Overcasting Black folks is simply an effort to keep themselves employed. It seems like the kind of thing that should reach a more nominal ratio in time. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. Its the only effect Ive personally seen. Activism has become a LUCRATIVE CAREER. The sad part is over time these companies become vanilla as they try to cater to what they think their audience wants, all the while alienating their audience from them in reality. Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. . As you say, if television ads did a better job of reflecting real life, there would be a lot fewer people complaining that advertisers are pushing an agenda. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. Look from within. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? That is how I deal. This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. Theyre just trying to make them appear as white families. How many rainbow-colored logos did you see in June? Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. And can you imagine if there were commercials promoting white only banks?? I dont know whats coming over me. Using a boilerplate type letter will allow you to just change the name of the company versus writing dozens or hundreds of individual letters. Why is every commercial have blacks and gay people and interracial marriages. Motivational Values can be described and measured as positive or negative as at least five internalized values. If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. I have to agree with you on your second point as well. I see about 3% of Asians and less than 1% of Hispanics in commercials these days. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. Feminized males are in. Youd be wrong, of course. Im attaching the link below, as it is a very enlightening read. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. (Law & Order: SVU particularly.). The textbook definition isnt quite right to me. Another observation I neglected to mention in my last post. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! It seems like TV is pushing white kids to act like disgusting black kids. Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. 61% of Americans find diversity in advertising important. I remember a commercial for some years back showing a husband so stupid, he couldnt even go to the grocery store without constantly calling his wife, even when the cashier asked paper or plastic. I dont remember the advertiser, only that that commercial totally pissed me off everytime I saw it. You would think that there were no white couples anymore left in the country or that they were trying to make sure that every white woman television commercials is in an obvious marriage or relationship with children with a black husband in the commercial yet in real America black fathers are the smallest percentage of those at home with their children as a family unit. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. In my youth you could even have called me a SJW. But the people behind the ads are all for this. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. And this blantant overrepresentation is not limited to TV commercials. $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. I see them small as ignorant tools. We are circling the openings to some pretty deep rabbit holes here, but I do think more and more people are starting to catch on. Any time you want to get together and teach Mr Fuckerburg a lesson in humility just say the word. I felt what was being offered was an insult to intelligent, thinking people. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. Thank you! . Right, who are very zen, too. Another reader mentioned something similar. I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. Even if they use a purple clown. Would love to hear from others about this. Diversity and inclusion in advertising in the U.S. - Statista Glad you found us, Kristen. As a white person, and proud of it, my race and history is being erased.