Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. There is just no end to this madness. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! And Charley said, "Well it wouldn't be proper since I sold it." The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Then suddenly, I stopped seeing it in stores around town. The important thing is that the whiskey inside the bottle has stayed the same. Use of the "Southern war cry" precedes the Civil War. I find 'Yell' quite offensive. Yes. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. This change is still being implemented on retail shelves. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. The rebel yell has also been likened to the scream of a cougar. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. This is funny. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Alcohol on the plane: how much can you drink on long flights? Once I became more conscious of the significance of the name, I did find it awkward. It was on Dixie Highway so, naturally, we were the Rebels. In 2019 Rebel Yell went through a rebranding effort. Yep, they did. I can appreciate why some people are upset though. And hes worked with startup brands to turn local enthusiasm into national recognition. I thought that moniker just applied to Ole Miss fans. and our Rebel Yell was a term used to describe the battle cry of the confederate army. . The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. Absolutely ridiculous that you are changing the name of the Rebel Yell. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. By 1984, Rebel Yell was distributed nationally. The phrase you get what you pay for applies quite well to Rebel Bourbon. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Thats just awful. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. You caved! Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website We live in an era in which some people are always going to find fault with something that isnt politically correct. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Rebel Yell went through a rebranding effort which brought about a couple changes. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. But more importantly, we cannot white wash history (forgive that wording, please!). In fact, Im kind of disappointed. Rebel Yell 10 Year Details. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). Hit it on the desktop version of the site. Its not difficult. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. As a note, we compare prices from various Total Wine locations across the US. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Without fail, it was Yellowstone or Rebel Yell. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. What does it taste like? The move has been met with serious opposition by some fans. The reason is because it is cheap and good enough. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. For the Trailblazers. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. At last it grew too dark to fight. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Rebel Yell was to be produced in small batches and sent out to southern states. I dont claim to speak for or represent anyone. Its got a strong, bold flavor thats not for the faint of heart. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. We all know why your pleasing the pc crowd. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Dont sleep on this wheated bourbon with Stitzel-Weller lineage. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Its a cheap bottle of whiskey and it tastes like one, too. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. Okay, so this isnt a great sip, but not awful either. Its been a strange and complicated journey. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Im only speaking for myself and the people I encountered. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Partners & Sponsors The brand was likely named after the Confederate battle cry, which was popular during the Civil War. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Where is Rebel Whiskey made? You should all be fired. Especially for those of us that have been riding it since the 70s," said one more. As one of those small minority it has never really bothered me either. I've heard the 10-yr is the same juice from the Old Fitz decanters. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. To me it was just a name given to a coaster, devoid of any historical or political significance. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Award-winning Rebel Yell bourbon dates back to 1849. Press question mark to learn the rest of the keyboard shortcuts. 1872) to form the Stitzel-Weller distilling company in 1910. But again, I was never personally offended and never knew anyone who was. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. This price point places Rebel whiskey in the low end of the standard segment. I will say, though, that Im excited to get back to reviewing some higher quality options. etc. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. Full stop. I guess Billy Idol needs to rerecord "Rebel Yell." As a result, to avoid further confusion, we used the names interchangeably throughout this post. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. From there, most bourbons will contain malted barley, and rye. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. NDPs dont often disclose the source whiskey for their brands. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. In 2016, construction on the brand new Lux Row Distillery was begun. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. The Luxco distillery is located in Louisville, Kentucky. Awww poor baby. It started with a new bottle design and a new marketing campaign. For more information, please see our It wont be undone but it was a mistake to change the name of an icon! This is just the case for bourbon. Yes. BrokeCal, Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . Please feel free to start anew thread on the subject. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. When it was launched, it was only available south of the Mason-Dixon line. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Why did they HAVE to choose such a name in the first place? Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. sberto 2 yr. ago It's up to the distributor in your state. ELTepes 2 yr. ago That's good to know. The '75' refers to 1975, the year that the ride opened. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. It might not be an everyday sipper. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. And since there is no statement of age, we know the whiskey is almost certainly four years old. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. In the end, the ride experience is still the same. Maybe next time I'll have to make my sarcasm more evident!!! WorldSeries2021 6 mo. However, in 2020 the rebranding effort went to removing Yell from the bottle. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Lets be honest were talking about a $15 bottle of bourbon. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. They recently dropped the "Yell" from the name. On this Wikipedia the language links are at the top of the page across from the article title. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. With that effort, the price has went up a bit, too. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. Hopefully the wood work they are doing will justify the new and improved name. I think you hit the nail on the head on this. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. The Rebel Yell is still available for purchase. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. 1965. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. The Lux Row Distillery filled its first barrel three years later, in January 2018. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. For Blood Oath Pact No. Risk takers, rule breakers and noise makersunite. Did it hurt your feelings too? Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Getting a little punchy here, down in the DeepSouth . Check out what we are up to! It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. It is only a name. And its got a bit of an edge, thanks to the addition of the Confederate flag. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Please check your entries and try again. We have to know and understand it in order for us to understand who we are today. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Is Rebel Bourbon good whiskey? Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. I dont remember ever seeing any historical theming or educational features. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. The company would eventually break up in 1972. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park?